How does Candy Chat improve user insight? Through the analysis of customer interactions in real time, Candy Chat provides powerful analytics to businesses that underline the pattern and preference of users. For instance, a fashion retailer, on using the insights feature of Candy Chat, came to know that 65% of customers liked the product recommendations based on previous purchases. Thus, the retailer was able to purvey marketing campaigns with targeted ads that increased conversion rates by as much as 15%.
It also keeps track of key metrics like response time, customer sentiment, and frequently asked questions to enable a business to take action with actionable insights that will help in driving strategic decisions. For instance, one SaaS company worked with Candy Chat and decreased churn by 30% because they understand customers’ pain points through chat logs and sentiment analysis. They used the insights to update their UI and improve customer onboarding.
Candy Chat also applies machine learning to uncover the trends in time and lets businesses adapt to the changing customer needs. One such travel agency realized that through the insights provided by Candy Chat, 50% of customers were inquiring about sustainable travel options, and hence they needed to introduce eco-friendly vacation packages. The product mixes contributed to a 10% increase in sales for the following quarter.
Candy chat can identify upselling and cross-selling opportunities by analyzing user interactions. For example, thanks to the insight of candy chat, an electronics firm found out that 40% of its customers, upon buying a laptop, ask about extended warranties. Special Promotion targeting such products was then introduced. It bolstered their average order value by 18%.
As Steve Jobs said, “Innovation distinguishes between a leader and a follower.” Candy Chat allows for innovation in businesses by giving them insights into understanding their customers better and making more data-driven decisions. Candy chat provides deep insights about user behavior that can help companies identify the needs, customize the offering, and improve customer satisfaction. Please feel free to visit candy chat to explore how Candy Chat can help you gain deeper user insights.